J A C K D A N I E L' S F L A V O U R S H O L I P A C K
celebrating the colours of flavours
Partner-in-charge and Creative director Itu Chaudhuri | Project lead Ashok Dey | Design concept and Development Saumya Dalal | Alternate design concept Ashok Dey, Abhishek Ghosh, Anshika Sharma, Sneha Mahajan, Pradyut Nath | Project page photography Ashok Dey, Pradyut Nath, Saumya Dalal, Abhishek Ghosh | Project management Abhishek Akhoury | Project duration 2 months
Jack Daniel’s India wanted to join in the Holi celebrations with three limited edition packs for their three flavoured variants—Apple, Honey and Fire. ICD was approached to design a pack that could help associate the Jack Daniel’s flavours with the colours of Holi.
holi, when a little madness makes sense
A fistful of colour is splashed on the bottles, hinting at the raucous, informal nature of Holi. Taste-wise, the splash can be seen as a burst of flavour, to be tasted with eyes before the palette. The pack celebrates Holi the right way, no holds barred.
read more about this project at www.icdindia.com
